Dallas, Dec. Naked will work closely with Kimberly-Clark to better integrate the efforts of all of K-C's agency partners to develop media-neutral marketing ideas, communications plans and channel strategies for K-C's consumer brands, including Huggies, Kleenex, Scott, Pull-Ups, Cottonelle, Viva, Depend and GoodNites. This move is a key step in K-C's commitment to this agenda. By adding Naked as part of our marketing resources, we believe they will be a strong partner in helping K-C and our agencies accelerate our brand-building initiatives, improve effectiveness of our marketing resources, and maximize the return on our marketing investments. By engaging them within our marketing process we expect to drive real change in how we market our brands in a really short period of time. Ultimately, we need fully integrated and balanced approaches to reach consumers and customers in ways that drive return on our marketing investments faster. We cannot achieve this by just tweaking the old model. John Harlow, Group Founding Partner at Naked Communications, said: "We are thrilled to be working with Kimberly-Clark and its agency partners, as the company pursues strategic marketing efforts that are truly integrated and which help improve the bottom line. Being named K-C's communications planning agency validates Naked's leadership in helping global organizations achieve the greatest results from implementing global integrated marketing programs. About Naked Communications Naked Communications Group is an independent neutral communications strategy company, which was established in London in
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